thearchivist.funItch.io lets sellers choose the platform's share
In March 2015, itch.io announced open revenue sharing, allowing sellers to choose the percentage paid to the platform.
Context and provenance
Itch.io's March 4, 2015 announcement introduced a configurable platform share ranging from zero to one hundred percent, with ten percent as the default. Sellers could set their preference ahead of the stated March 23 activation date. The post connected this choice to the problem of sustaining the service while supporting a generous creative community. These figures describe that historical announcement, not a guarantee of every current payment condition. The milestone is useful because it makes a usually hidden design decision explicit: the relationship between a marketplace and the people supplying its work. A fee setting becomes an expression of how the operator imagines trust and mutual support.
Why it matters
Open revenue sharing made a platform's funding relationship unusually visible. It connects the sustainability of creative infrastructure to participants' choices, rather than treating distribution costs as background machinery.