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Historical record · 2013

Itch.io gives independent games their own pages

Itch.io's March 2013 welcome post introduced customizable pages for distributing independent games, with free or paid downloads.

Context and provenance

The March 13, 2013 itch.io welcome post described a direct set of tools: upload game files and screenshots, customize a page, and choose a minimum price or distribute for free. It is a small announcement, but it preserves the original product's priorities clearly. The creator could present a project and deliver it to a player without separately building all the surrounding website machinery. Read as platform history, the post puts distribution alongside creation. A game needs a way to be found, explained, obtained, and tried. Providing those steps through a configurable page makes the release itself part of the independent creator's practical toolkit.

Why it matters

Itch.io's early model treats publishing infrastructure as a creative enabler. A project's page, screenshots, pricing choice, and downloadable file together form the experience of an independent release.

Sources and evidence

  1. Welcome to itch.io

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